Web Promotion (Seo, SMO, SEM)
What is SEO? & how its useful for small, medium & large scale businesses? Search Engine Optimization (SEO) is the process of increasing the traffic to your website through organic search engine results, i.e., from free, organic, editorial or natural listings on search engines. SEO improves the visibility of the website on search pages.Businesses of any size or scale can benefit from SEO as it assures
- High ROI (return on investment) – you do not have to pay for each new visitor your get
- Steady flow of free search engine traffic
- Excellent analytics software allows effective tracking and timely creation of the campaign
- Higher credibility as people trust what google displays
- Competitors are practicing SEO religiously
- The results from SEO are premanent
What is On Page Optimization?
On-Page Optimization means all the things you can do ON your website to help the website rank higher in google search.
Advantages of On-Page Optimization are :
- Optimized titles and descriptions
- Proper URL Structures
- User friendly navigation i.e. breadcrumbs, user sitemaps
- Optimized internal links
- Text Formatting - use of h1,h2,bold
- Image optimization
- User friendly 404 pages
- Fast loading pages
- Mobile Friendly pages
- Top quality fresh content
- External links - no broken links or links to ‘bad’ sites
- Inexpensive, Powerful, Permanent Value and Timesaving tool
What is Off Page Optimization?
Off-Page Optimization refers to all the things that you can do directly OFF or outside of the website to help the website rank higher in google search.
Advantages of Off-Page Optimization are :
- Increase in overall rankings
- Increase in PageRank
- More exposure
What is SMO & how its useful for building brands & increase sales?
Social Media Optimization or Search Engine Marketing is the process of increasing awareness of a product, services or brand by using different social media networks to generate publicity. It is the process of optimising various social media networks to increase the visibility of website. SMO helps drive traffic to your website, create a circle of influence, build community and helps search engines index the brand's social media profiles, activities more efficiently.
SMO helps in brand building and increasing sales in the following ways:
- Attracting niche customers/clients
- Achieving better return on investment
- Creating a very positive impression of the business
- Creating a buzz on the Internet about your USP's
What is SEM?
How its useful for businesses? SEM (Search Engine Marketing) is the method of using adversitements on SERPs to increase website's visibility. It involves paid advertisements like Adwords, Bing Ads. It is the process of promoting your site or webpage through paid ads such as PPC on search engine result pages.
The advantages of SEM are :
- Lowest cost per acquisition
- Most popular medium to locate information
- Reach the right customers (those who are looking for your services/products)
- Small businesses can save money by using campaigns on user clicks
- Increase rankings and gain more traffic
